Selling salmon to the Indian market is pioneering work. What started out as an idea in 2012, led to Polar Quality India Pvt. Ltd. being established in 2016. Now, the sales are growing slowly but surely in a market that has enormous potential.
Text and photo, Salten Aqua
Polar Quality India is the Indian arm of Polar Quality and the company is the first Norwegian seafood company with such a strategic establishment dedicated to the Indian market.
Chairman of the Board of Polar Quality Geir Wenberg, has together with the Vice CEO of Salten Aqua Jarle Solemdal, General Manager of Saltenlaks Yvonne Løvgavlen and Seller/India Coordinator Joakim Braseth of Polar Quality, spent the last two weeks travelling in India and Sri Lanka.
The aim of the trip was to monitor the business, and hold meetings with strategic partners and existing and potential customers.
Salmon is still a relatively unknown product in India, but the work done in the past two years is now starting to produce results. Volumes continue to be modest, but Rajeev Koul, CEO of Polar Quality India reports that sales are increasing month by month and that May 2018 saw a sales volume equivalent to all of 2017.
The company has prepared a business plan and from the summer of 2018 will start to choose which markets to focus on and in the course of the following year, a new “India brand” will be created the for products to be sold under.
Polar Quality and Polar Quality India are working together with Tropic Fishery in Sri Lanka, which already processes whole salmon into various ready-made products. CEO Roshan Fernando sees the potential and wants to invest in salmon in addition to tuna and mahi-mahi, which are currently the company’s most important species.
Saltenlaks and Salten Salmon will advise Tropic Fishery in connection with the establishment of a smokery for salmon in Sri Lanka.